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About Instinct → Insights

We're building the growth platform Indian MSMEs never had.

India has the world's second-largest MSME ecosystem — and the least business intelligence reaching it. Refloat gives a café, a retailer or a small manufacturer the same calibre of intelligence large corporates take for granted: health monitoring, Google Business Profile management, AI content and a website — in Hindi and English, from one dashboard. Built in Bengaluru by the two founders below.

Pratham Gupta, Co-Founder of Refloat

Pratham Gupta

Co-Founder · Engineering & AI

Pratham leads engineering and AI at Refloat. He builds the systems behind the product — the health-score model that grades every business, the review engine that drafts replies in the owner's voice, the content generator that produces a week of posts, and the weekly report that lands every Monday morning. His focus is making powerful analysis feel effortless: one score, one plan, one tap to act — bilingual by default.

Archit Jethlia, Co-Founder of Refloat

Archit Jethlia

Co-Founder · Product & Growth

Archit leads product and growth at Refloat. He grew up watching family-run MSMEs run on instinct and overwork, and started Refloat to give them advice that's actually useful — translated into a clear, ranked plan a busy owner can act on the same day. He spends his time talking to shop and restaurant owners across India, turning what they need into the features Refloat ships.

What we believe

Small businesses deserve big-company intelligence.

Most owners learn their numbers a month late, hear about competitors when customers stop coming, and never see the small problems until they have become big ones. Refloat exists to close that gap — continuous, passive monitoring plus AI advice that respects an owner's time and language.

We're headquartered in Bengaluru and building for all of India. To be first in when we launch, join the early-access list, or write to us at founder@refloat.in.

63M+

MSMEs in India — the second-largest ecosystem on earth.

30%

Of India's GDP contributed by MSMEs every year.

2

Languages from day one — Hindi and English, more coming.

₹999

Starting price — a fraction of a single human hire.

Help us build it for your business.

Early-access members shape what Refloat becomes. Join the list — and tell us what your business needs.