Questions owners ask before signing up.
Straight answers about how Refloat works, what it costs, and what happens to your data. Can't find yours? Write to founder@refloat.in.
What is Refloat?
Refloat is an AI-powered business growth platform for Indian MSMEs. It scores your business health from 0–100, audits your Google Business Profile, drafts your review replies, and generates weekly social posts and a complete business website — all from one dashboard, in Hindi and English.
How does Refloat work?
You find your business on Google and connect your reviews and POS with read-only access. Within minutes, Refloat scores your health, audits your Google profile and scans nearby competitors, then gives you a ranked action plan and a weekly report every Monday. You approve every reply, post and page before it goes live.
What is Refloat Autopilot (Full AI mode)?
Autopilot is Refloat’s fully agentic AI mode. Instead of just drafting work for you to approve, it runs the entire growth loop end to end — sensing your reviews, sales and Google profile, deciding what matters, acting on it, and learning from the results. You can switch between Assist mode (AI drafts, you approve) and Autopilot any time. Autopilot is rolling out to Pro and Enterprise plans.
How does the WhatsApp lead AI work?
Coming with Autopilot: an AI agent that handles every lead on your WhatsApp, 24×7, in Hindi or English. It answers enquiries instantly from your real data — menu, services, prices, hours — quotes, checks availability, books appointments or takes orders, confirms with the customer, and follows up with leads that went quiet. Anything sensitive is handed to you immediately, and the full conversation log stays in your dashboard.
What is the Refloat partner network (cross-business offers)?
Coming with Autopilot: nearby, non-competing businesses on Refloat can send each other customers with cross-offers — for example, visit this salon and get 10% off at that restaurant. Refloat suggests well-matched partners, drafts the offer for both sides, promotes it across your posts, website and WhatsApp, and tracks every redemption so both businesses see exactly what the partnership brings in. You approve every partnership before it goes live.
How much does Refloat cost?
Plans start at ₹999/month (Growth), with Pro at ₹1,999/month and Enterprise at ₹4,999/month. There is a 14-day free trial with no credit card required. Every plan includes Hindi and English support.
How is the Refloat health score calculated?
The score blends three weighted signals: your Google reviews (40%) — quality, volume velocity and recent trend, weighted by reviewer credibility; your position against nearby competitors (25%); and your POS sales trends (35%) — revenue momentum, slow inventory, average order value and repeat-customer rate. The result is a single 0–100 number, updated continuously.
What does the Google Business Profile audit check?
Refloat audits your listing on 7 dimensions, including review health, profile completeness, photo coverage, posting activity, and accuracy of hours and categories. Each dimension gets a score, the gaps are explained in plain language, and the fixes feed straight into your action plan.
Will the AI review replies sound like me?
Yes. Refloat detects the emotion and specifics in each review and drafts three reply variants in your tone — in Hindi or English. You pick one, edit if you like, and approve. Nothing is posted without you.
Do I need to be tech-savvy, and does it work in Hindi?
No. Refloat is built for first-time smartphone users, with big tap targets and a fully bilingual experience. Captions, replies and guides are available in Hindi and English, with more regional languages rolling out.
Which POS systems does Refloat integrate with?
Most major Indian POS providers, including Petpooja, DotPe, GoFrugal, Posist and Marg ERP. If you don’t see yours, request it — we add integrations regularly.
Can Refloat build me a website?
Yes. Refloat generates a complete, mobile-friendly business website from your profile, photos and catalogue, and hosts it for you — no designer or developer needed. It is included on the Pro plan and above.
Which businesses is Refloat built for?
Refloat is built for Indian MSMEs with a physical or local presence: restaurants and cafés, retail shops, salons and gyms, clinics, small manufacturers and D2C sellers. If customers find you on Google, Refloat can help you grow.
Is my business data safe with Refloat?
Yes. Refloat uses read-only access, never posts or changes anything without your approval, never sells or shares your data, and lets you delete everything we hold whenever you want.
Can I cancel anytime?
Yes. There are no lock-in contracts. Cancel inside the app and you keep access until the end of your billing period.
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